About us
Daluz means “of the light” in Portuguese, and light sits at the center of how we think about branding.
The studio
Miami, by way of Brazil and Canada.
Daluz was founded by Amanda Luz, who is Brazilian, spent most of her life in Canada and now leads the studio from Brickell, in Miami. We work in English, Portuguese and French.
We believe the strongest brands are built from the inside out. Before deciding how a business should look or sound, we find what is already true and valuable about it, then put it in the spotlight.
We’re building Daluz to stand alongside the best studios in the world, on the strength of our work and the point of view behind it.
Our story
Marketing is an amplifier.
We started Daluz in marketing and growth, where the work was getting businesses seen.
Doing that work taught us that marketing amplifies whatever is already there, good or bad. If the foundation isn’t clear, more reach only spreads the confusion.
So we moved upstream, to the strategy and the brand, to make sure what people see is worth amplifying.
Today, every project starts there. Getting seen still matters. It just comes after.
Our approach
The brand belongs inside the business.
We don’t treat branding as an isolated design exercise or something owned only by marketing. A brand is shaped by the decisions a business makes across strategy, sales, operations, customer experience, culture and communication.
That’s why we work from the inside out. We start with the business itself, what it believes, where it is going, what makes it valuable and how it actually operates. Strategy gives those ideas focus. Identity and communications make them recognizable. What customers experience across each touchpoint should reinforce what the brand claims to be.
The goal is coherence between what the business is, what it says and what people experience. When those things reinforce one another, the brand becomes more than an image. It becomes part of how the business competes.
Our values
The standards behind the work.
Four principles guide how we work with our clients and with each other.
Stewardship
Treat a client’s work and reputation as if they were our own.
Depth
Understand the problem before reaching for the answer.
Courage
Have a point of view and be willing to defend it.
Craft
Care about the details people notice and the ones they only feel.
Our direction
Mission
Turn what makes a business valuable into a brand customers choose and are willing to pay more for, through intelligent strategy and distinctive design.
Vision
Build a globally recognized studio known for exceptional creative work, respected for its point of view, and sought out by ambitious clients and talented people.
Tell us what’s coming up.
Whether it’s a pitch, a proposal or something bigger, we’ll take it from there.
